While perusing the newspaper this morning I came across an ad for the 99 Cent Store. One of the items advertised was a bag a cheese. Out of curiosity, I checked the volume of the package. The bag only contained 3/4 of a bag of cheese. I was shocked. At first glance, this appeared to be a deal, but really anyone purchasing the cheese is greatly overpaying.
Let me explain. When I shop, I examine the price per ounce or price per unit. This is the best way to compare the same item from different companies and package sizes. I know that a normal sale price for cheese is $2.00 for two cups or $.25 for 1/4 cup. So, I should only be paying $.75 for a 3/4 cup bag of cheese that the 99 Cent Store is advertising for $.99. You may be thinking, "25 cents? big deal!" As I mentioned before, $2.00 is the regular sale price. That doesn't include any coupons you may be able to use. For example, I paid $1.00 for 2 cups of cheese this weekend when I combined a sale and a coupon from Real California Cheese. This would make my price per 1/4 cup .13 and the price of 3/4 cup $.38. This means that by coming a coupon and a sale I was able to get cheese for nearly 1/3 of the price at a mainstream store, such as VONS, than at the 99 Cent Store.
Now when you shop the dollar stores in the future, make sure you compare prices. Look for a post in the future aout how to develop a price list so that you can make sure that that sale price is really a good deal.